Strategic management for health care organizations in Azerbaijan Republic

Abstract

To meet persistent challenges in the health care system, an optimal development strategy for both the entire health care system and health care institutions must be adopted, based on strategic planning that takes into account all environmental changes. Health care planning should make it easier to bring rates and levels of health development in line with health promotion objectives. Organizations and individuals will be deprived of a clear way of assessing the purpose and assigning of the corporate enterprise if strategic planning is not used. Different approaches to strategic management of health care organisations in the Azerbaijan Republic were evaluated in this paper. The current situation in the health care management sector was reviewed, as well as the applicability and feasibility of business analysis tools such as Strengths, Weaknesses, Opportunities, and Threats (SWOT) and Balanced Scorecard (BSC). The use of combined SWOT-BSC methodology is a powerful tool for creating a strategic map that allows the organisation to perform a chosen strategy more effectively and serves to define the organization’s strategic goals. The SWOT-BSC methodology has the advantage of being able to respond flexibly to ongoing market changes and, if necessary, adjust the management process – ensuring the health care organization’s “adaptability.”

Keywords:

Strategic planning, healthcare management, business analysis, SWOT, BSC, adaptability.