International Journal of Agricultural Policy and Research
The challenges of aligning consumer preferences and production systems: Analysing the case of a small beef meat exporting country
F. Montossi1*, F. Cazzuli1, G. Brito1, C. Realini2, S. Luzardo1, P. Rovira1 and M. Font-i-Furnols3
1INIA Tacuarembó, Ruta 5 km 386, Tacuarembó, Uruguay.
2Grupo de Producción de Rumiantes, Facultad de Ciencias, CENUR Noroeste, Gral. Rivera 1350, Salto, Uruguay.
3IRTA-Product Quality, Finca Camps i Armet, E-17121 Monells (Girona), Spain.
*Corresponding Author E-mail: fmontossi(at)inia.org.uy
Tel. +598 46332407
The beef industry and meat supply chain face several challenges worldwide. These challenges imply increasing overall productivity in order to satisfy a growing population, while keeping a business profitability and product quality and yet minimising its environmental impact. The objective of this paper was to address consumers´ preferences, the effects of production systems on meat characteristics, and national policies and actions developed to improve Uruguayan beef industry competitiveness and exports. To do so, both local and foreign research was reviewed. In this context, sustainability arises as the big issue to be faced by beef production systems and its consideration will affect meat quality characteristics. To match consumers´ preferences and beef production systems will represent a major challenge for the meat industry around the world. Both private initiatives and public policies will be fundamental to achieve this goal.
Keywords: Consumers, meat quality, sustainability, production systems.
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