International Journal of Agricultural Policy and Research

Original Research Article

Assessment of the performance of tomato marketing in Yalmatu-Deba Local Government Area of Gombe State, Nigeria

Aina O.S1*., Dada O.A3., Yakubu S.A1., Sangodare A.O1., Odegbade O.O2. and Igelige G.E2


1Department of Cooperative Economics, Federal College of Horticulture, Dadin-Kowa. P.M.B. 108, Gombe State, Nigeria.
2Department of Agricultural Economics and Extension, Ambrose Ali University, Ekpoma, Edo State.
3Economics and Extension Department, Cocoa Research Institute of Nigeria (CRIN), P.M.B 5244, Ibadan, Oyo State, Nigeria.

*Correspondence Author Email: ainaosunday(at)hotmail.com

Aina O.S

Dada O.A

Yakubu S.A

Sangodare A.O

Odegbade O.O

Igelige G.E


Article Number: IJAPR.21.018  |   Pages: 160-164  |   Vol. 9 (6), November 2021   |   DOI: https://doi.org/10.15739/IJAPR.21.018

 Received: August 23, 2021  Accepted: October 4, 2021  Published: November 4, 2021

Abstract

The study examines the performance of tomato marketing in Yamaltu Deba Local Government Area of Gombe State. The socio-economic characteristics, cost and returns, marketing margin and constraints associated with tomato marketing were examined. Data were collected from 80 respondents by means of structured questionnaire. Data collected were analyzed using descriptive statistics, gross margin and Gini-coefficient analysis. The results revealed that majority (93.75%) were active, male (78.75%), married (92.5%), had more than 5 years marketing experience (86.25%) and source their capital through personal savings (91.25%). The gross margin analysis showed that tomato marketers incurred a total variable cost of ₦7,213,815 and earned total revenue of ₦8,187,640 per annum with gross margin of ₦973,825 and Benefits Cost Ratio (BCR) of 1.13. This is an indication that tomato marketing was a profitable venture in the study area and for every naira invested there was a profit of 13 kobo. Gini-coefficient obtained in the study indicates high level of inequality of sales and high concentration of tomato market. The major constraints to tomato marketing were transportation, storage, spoilage, finance, low demand output and absence of companies. The study recommends, construction of good road to reduce cost of transport and spoilage and introduction of extension education programmes for the marketers, to improve their technical knowledge and skills to make the marketing system become responsive to consumers demand and guide against spoilage.

Keywords:

Assessment, performance, tomato, marketing, Gombe, Nigeria.

How to Cite this Article

Aina OS, Dada OA, Yakubu SA, Sangodare AO, Odegbade OO, Igelige GE(2021).Assessment of the performance of tomato marketing in Yalmatu-Deba Local Government Area of Gombe State, Nigeria. Int. J Agric. Pol. Res. 9(6):160-164.

Author(s) retain the copyright of this article. Author(s) agree that this article remain permanently open access under the terms of the Creative Commons Attribution License 4.0 International License.


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