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P Orotin
W Quisenbery
S Ted

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P Orotin
W Quisenbery
S Ted

Issues in Business Management and Economics
Vol.2 (9), pp. 142-152, September 2014
Available online at
ISSN 2350-157X
Copyright © 2014 Journal Issues
Article ID BM/014/111/012 pages
Author(s) agree that this article remain permanently open access under the terms of the Creative Commons Attribution License 3.0 International License

Original Research Article

Reaching beyond the banked: The impact of mobile phone money transfer on market development in Uganda

*Orotin, P., Quisenbery, W., and Ted Sun

Swiss Management Centre University, Transknowlogy Campus, Baarerstrasse 112, 6302 Zug, Switzerland.

*Corresponding Authors Email: patrickorotin2006(at)
Tel.: +256 772 398 036

date Received:     date Accepted: September 12, 2014     date Published:


The convergence of mobile telephony and financial services has the potential to significantly expand access to financial services to individuals at the base of the pyramid.  In Uganda, roughly 80 percent of the population has no access to banking services, and mobile phone money, a financial service and transaction made on a mobile phone could address this financial gap. The focus of this phenomenological study was to explore the impact of mobile phone money on market development in Uganda, in particular, from the experiences of 4 Mobile Network Operators, 8 agents, and 19 users.  The main question for this research was: What is the influence of mobile phone money on market development in Uganda? The conceptual framework for this study was based on Kim and Mauborgue’s concept of Blue Ocean Strategy. Key findings revealed that mobile phone money had significant impact on the users and on market development. The most used mobile phone money service was transfer of money to relatives and friends. Over 2 million adults who were previously unbanked are accessing financial services using their mobile phones. The main conclusion from this study is that mobile phone money has provided a more efficient channel for financial transaction and inclusion in Uganda. Further research should focus on: the extent to which Mobile Phone Money is used to transfer funds from rural areas to urban centres.

Key words: Base of the pyramid, market development, mobile phone money transfer, phenomenological study, Uganda

Orotin et al