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GM Magaisa
L Matipira
C Kanhai

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GM Magaisa
L Matipira
C Kanhai 

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Issues in Business Management and Economics
Vol.2 (1), pp. 001-008, January 2014
ISSN 2350-157X
Article ID BM066, 08 pages
Copyright © 2014 Author(s) retain the copyright of this article. Author(s) agree that this article remain permanently open access under the terms of the Creative Commons Attribution License 3.0 International License

Original Research Paper

Strategy implementation for small and medium enterprises in Zimbabwe

Accepted 6 November, 2013

1Gibbet Murambiwa Magaisa*, 1Lovemore Matipira and 2Cosmas Kanhai

1Christ University Hosur Road,Bangalore – 560029 India.
2The International University of Management Hercules Street, Ext. 1 Erf 21- 30Private Bag 14005 Bachbrecht,Namibia.

*Corresponding Author E-mail: mgibbet(at)
Tel.: +264 81 6368271


This paper investigated how operators of Manufacturing Small and Medium Enterprises (SMEs) in Zimbabwe implement business strategies to enable their organizations to survive the prevailing stiff competition within the market. The objective of the research paper was to find out whether Zimbabwean SMEs implement strategies in their business operations. The sample size of this research paper consisted of 1000 SMEs located in 5 out of a total of 10 Zimbabwean Provinces, namely Bulawayo Metropolitan, Harare Metropolitan Province, Matabeleland North, Matabeleland South and Midlands. The research instrument used was the self -administered questionnaire. Data collected was analyzed using both inferential and descriptive statistical tools. Results obtained from the study revealed that strategic management is not fully practiced in these SME organizations and the fact that strategic management is not in fully operational simply point out that strategy formulation is not done. Once strategies are not formulated it eventually means that strategy implementation is not embraced in these SME organisations. The paper recommended the use of formal strategic management processes by for the success of these SME organizations.

Key words: Strategy implementation, strategic management, strategies

Key words:

Magaisa et al