Issues in Business Management and Economics
Vol.2 (7), pp. 121-127, July 2014
Article ID BM/014/055/07 pages
Copyright © 2014 Author(s) retain the copyright of this article. Author(s) agree that this article remain permanently open access under the terms of the Creative Commons Attribution License 3.0 International License
Original Research Article
Corporate social responsibility and community relations in Nigeria: A case study of grand cereals limited
Dagwom Y. Dang*1, Chundung P. Dang2, and Mabur Z. Danladi3
1Department of Accounting, Plateau State Polytechnic, Barkin Ladi, Nigeria.
2Admin and Personnel Manager, Agricultural Services and Training Centre and Marketing Ltd (ASTC), Jos, Plateau State, Nigeria.
3Department of Accounting, Plateau State University, Bokkos, Nigeria.
*Corresponding Author Email:dagwom2011(at)gmail.com
This study examines how effective Corporate Social Responsibility (CSR) is for the enhancement of community relations in Nigeria. This is a case study of Grand Cereals Limited, situated in Zawan community of Plateau State. Different theories are adduced in explaining CSR, and this study adopts the stakeholder theory. Likert-type questionnaires are used to collect data from the community and the data are presented in a multiple bar chart. Likert scale data from the questionnaires are analysed using Chi-square. The study finds that CSR activities of Grand Cereals Limited are effective to the Zawan community based on community perception on matters enhancing community relations. The study recommends the measurement of CSR as benchmarks for CSR and the enactment of laws mandating the publication of CSR activities of companies.
Key words: Corporate social responsibility, community relations, stakeholder theory, public relations.